MK Academy focuses on development, implementation, and control of integrated marketing strategy needed to attain and sustain a competitive market advantage. Understanding customers to create value Understanding the psychological aspects of buyer’s behavior how clients make buying decisions and interpret advertising and sales messages?
Competitive intelligence Advertising and Brand Communications: managing the brand, the elements of the marketing-mix product policy, and channels of distribution, communication, and pricing to satisfy customer needs profitably.
Marketing Communications Mix: understanding the elements of marketing communication program including advertising, personal selling, public relations, sales promotion and direct marketing.
Understanding the decision-making process when developing promotional campaigns to support a firm’s brand or product/services strategy
Publicity and Public Relations: study of the implications of public relations on marketing, corporate identity, public policy advocacy and lobbying, issues management, media relations Marketing Laws and Ethics
To discuss your specific needs and we will be very happy to work with you to put together a tailored solution or advise you which of our courses focusing on training for leadership skills, best fits your requirements.
CONTACT US to discuss your specific needs and we will be very happy to work with you to put together a tailored solution or advice you which of our courses focusing on training for leadership skills, best fits your requirements.
- Contracts and Purchasing
- Direct Marketing
- Market Research, Analysis and Insight
- Marketing Communications
- Purchasing and Supply
- Social Media for Marketeers
- Strategic Marketing Plan
- Strategic Marketing Planning
- Sales skills